Museum Archive: Vintage The Producers Willy's Worm , 1/4oz Gold fishing lure #15771

Weighing in at 1/4 oz (8 g), this Producers Willy’s Worm (product code 15771) showcases a classic American design with its 2" (5 cm) compact profile. The finish is a vibrant gold plating, beautifully contrasted by a dark spray along the top of the body. Its standout feature is the large, rounded diving lip which houses textured metallic inserts, a design element typical of deep-diving lures from this era. Two original treble hooks are mounted on the belly and tail, showing the sturdy construction known from USA manufacturing. Large, gold-rimmed eyes with dark pupils provide an aggressive focal point for the lure. The gold finish remains lustrous and well-preserved, resulting in a condition rating of 5/5. The wide-bodied shape is meticulously crafted to stay stable during retrieves down to deeper structures.