Yellow Bird

Yellow Bird Fishing Products carries a rich legacy, having been helping anglers catch fish since 1893. Over more than a century, the brand has evolved from a traditional lure maker into a pioneer of trolling technology, while maintaining the high standards of its classic designs.

Year Founded: 1893.

Location: Long-term operations based in Cary, Illinois, USA.

Core Products:

KB Spoon: A legendary spoon known for its unique fluttering action, a favorite for over a century.

Little Doctor: One of the most famous spoons in their lineup, a staple for northern pike and trout anglers.

Side Planers: The iconic bright yellow planer boards that made "Yellow Bird" a household name in modern Great Lakes trolling.