Museum Archive: Vintage Berkley Frenzy Rattl'R , 2/5oz fishing lure #12469

A lifelike bluegill pattern, complete with the characteristic dark ear-flap, defines the aesthetic of this lipless crankbait. Weighing in at 2/5 oz (12 g), this sinking model allows for variable depth presentations depending on the retrieve speed and countdown. The Berkley Frenzy Rattl'R, bearing product code 12469, measures 2 1/4" (6 cm) and features a flat-top head design where the line tie is positioned to maintain its orientation during casting or trolling. Its finish mimics the scales and shading of a real panfish, transitioning from olive-green barred patterns on the back to a warm orange-cream belly. The hardware consists of two sharp treble hooks attached via split rings, appearing in excellent 5/5 condition. Designed as a noise-making lure, its internal rattle is intended for drawing attention from species like perch, pike, and walleye in varied water conditions. This particular specimen highlights the era when Berkley integrated realistic photo-printing into their Frenzy line before the model was eventually discontinued.