Museum Archive: Vintage Bill Norman Bass Magnet , 1/3oz Silver / purple fishing lure #13168

Measuring exactly 2" (5 cm) in length, the body of the Bill Norman Bass Magnet features a distinctive arched profile that defines its vintage aesthetic. The silver and purple color combination covers a 1/3 oz (9 g) floating frame designed primarily for casting techniques. Produced in the USA, this specimen carries the product code 13168 and displays a well-preserved finish that merits a 4/5 condition rating. The hardware consists of two treble hooks mounted to a body intended for targeting bass, perch, and pike in various freshwater environments. The integrated diving lip on the head segment is a hallmark of Norman's engineering, ensuring the lure reaches its target depth during a steady retrieve.