Museum Archive: Vintage Cotton Cordell Big O, 1/2oz Shad fishing lure #14729

A distinctive mesh scale pattern covers the flanks of this Cotton Cordell Big O, fading from a light blue-grey back down to a clean white belly in a classic Shad coloration. This 1/2 oz (14 g) crankbait, identified by product code 14729, measures 2 1/2" (6.5 cm) and carries the iconic "BIG O" stamp on the lower side of its body. Designed as a floating, rattling lure, it is weighted for effective casting and trolling, reaching diving depths of 4-8 ft (1.2-2.4 m). The presence of a square bill and vibrant red eyes are hallmarks of this series, which became a legend after transitioning from Fred Young’s original hand-carved balsa designs to mass-produced plastic. In 5/5 condition, the specimen appears remarkably well-preserved with a sharp, clean finish and original treble hooks. It is a proven choice for targeting perch, pike, and asp.