Museum Archive: Vintage Heddon Excalibur POP'N IMAGE, 1/3oz Bull Frog fishing lure #7006

Holographic scaling on the sides of this Bull Frog pattern gives the Heddon Excalibur POP'N IMAGE a visual depth that effectively mimics a living organism under various light conditions. Rated at 5/5, the finish is impeccably preserved across the 2 1/4" (6 cm) body, showcasing the high-quality craftsmanship of the USA-made era. Weighing 1/3 oz (9 g), the lure is balanced for precision casting toward shoreline cover or lily pads. This specific model, bearing product code 7006, features a deeply cupped mouth designed for surface displacement and a feathered rear treble hook that serves as a dedicated strike point. The dark green back transitions into yellow flanks with a realistic scale mesh, eventually meeting a clean, pale belly. On a pause, the weighted tail section allows the feathers to settle lower in the water column, keeping the profile visible to submerged pike and bass even when stationary.