Museum Archive: Vintage Kmart Kresge 360, 2/5oz Yellow fishing lure #11578

A weight of 2/5 oz (12 g) gives this Japanese-made surface lure a solid feel for its compact size. The Kmart Kresge 360 is finished in a bright yellow base, distinctively marked with three silver curved stripes along the upper portion of the body. Its deeply cupped mouth is painted a contrasting red, a classic design for a topwater popper intended for surface disturbances. Measuring 2 1/4" (6 cm) in length, the lure features a red plastic skirt at the rear hook and heavy-duty metal hardware on the belly. A stamp on the metal hangers confirms its Japan origin, a common characteristic for these retail-branded baits from that era. This specimen, identified by product code 11578, is in 5/5 condition, exhibiting exceptionally clean surfaces and vibrant paint. The hardware consists of two sharp treble hooks securely attached via metal plates and screws.