Museum Archive: Kmart Kresge #380, 1/3oz Yellow / Red fishing lure #11837

Yellow and red accents distinguish the bold frog-like pattern on this 3 1/4" (8.5 cm) vintage plug, which remains unused in its original blister packaging. Identified as the Kmart Kresge #380, product code 11837, this 1/3 oz (9 g) Japanese-made lure represents a classic era of affordable tackle distributed through the Kresge retail chain. The construction features a floating body designed for casting or trolling, reaching depths up to 5 ft (1.5 m). Its hardware includes two sharp treble hooks secured by screw-eye hangers and a wide, integrated diving lip for stability. The card backing still carries the clear Kmart branding and specific length notations, confirming its 6/5 condition as a preserved collector's piece. The black spot detailing is sharp against the yellow base, while the front lip displays a subtle red gradient at the tip.