Museum Archive: Vintage Kmart Kresge #380, 1/3oz Yellow fishing lure #12030

Sporting a vibrant yellow base color accented by dark chevron-patterned stripes, this Japanese-made Kresge #380 represents a classic era of Kmart-branded tackle. At 3 1/4" (8.5 cm) in length and weighing in at 1/3 oz (9 g), its buoyant body is designed for both casting and trolling techniques. The oversized yellow metal diving lip is set to reach depths of up to 5 ft (1.5 m), paired with a lead-sleeved line tie typical of mid-century imports. Two treble hooks are secured by simple screw-eyes, while the tail features a small silver-tone spinner blade for additional visual presence. Painted red-and-black eyes give the head profile a classic look. Rated at 4/5, the lure retains its bright color and hardware integrity while showing only minor signs of its age. The Product Code 12030 identifies this specific variant within the Kresge lineup.