Museum Archive: Vintage Kmart Kresge #380, 1/3oz Yellow fishing lure #12030
View technical specifications and condition
| Product Code (SKU) | 12030 |
| Brand | Kmart |
| Condition: | Used — |
| Weight | 1/3 oz (9 g) |
| Length | 3 1/4" (8.5 cm) |
| Color | Yellow |
| Country of origin | Japan |
Sporting a vibrant yellow base color accented by dark chevron-patterned stripes, this Japanese-made Kresge #380 represents a classic era of Kmart-branded tackle. At 3 1/4" (8.5 cm) in length and weighing in at 1/3 oz (9 g), its buoyant body is designed for both casting and trolling techniques. The oversized yellow metal diving lip is set to reach depths of up to 5 ft (1.5 m), paired with a lead-sleeved line tie typical of mid-century imports. Two treble hooks are secured by simple screw-eyes, while the tail features a small silver-tone spinner blade for additional visual presence. Painted red-and-black eyes give the head profile a classic look. Rated at 4/5, the lure retains its bright color and hardware integrity while showing only minor signs of its age. The Product Code 12030 identifies this specific variant within the Kresge lineup.
This specific lure has found its new home. However, we have selected some excellent alternatives for you below.
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