Museum Archive: Vintage Kmart Kresge #380, 1/3oz Red / White fishing lure #12462

A vibrant red diving lip distinguishes this 1/3 oz (9g) Kmart Kresge #380, a mid-century staple crafted in Japan under the product code 12462. Measuring 3 1/4" (8.5 cm), the body features a timeless red and white color scheme, accented by a small painted eye with a distinct orange ring. Designed as a floating lure, it reaches depths up to 5 ft (1.5 m), making it a versatile choice for both casting and trolling setups. The hardware remains in excellent shape, showing a 5/5 condition with two sharp treble hooks and a rear-mounted silver spinner blade attached via a swivel for added flash. You can see the characteristic Japanese manufacturing quality in the smooth transitions of the paint and the sturdy assembly of the belly hardware. The white tail section terminates in a rounded profile where the rear hook and blade assembly are securely anchored.