Museum Archive: Kmart Kresge #381, 1/2oz Red fishing lure #11773

Vibrant Red paint transitions into warm yellow and orange tones along the 3 1/4" (8cm) body of this Japanese-made Kmart Kresge #381. Identified by Product Code 11773, this lure is designed to reach depths of up to 6.5 ft (2 m) during casting or trolling. Its 1/2oz (14g) weight provides the necessary mass for effective water coverage. Because the condition is 6, the lure is unused, with the hardware and finish appearing well-preserved within the original bubble pack. A small metal spinner blade is attached to the rear, while two treble hooks are positioned along the belly. The carding provides a glimpse into the retail history of the S. S. Kresge Company, detailing the item’s origin and intended use.