Museum Archive: Kmart Kresge #381, 1/2oz Frog fishing lure #11897

A vibrant Frog finish with a yellow underbelly defines this vintage Japanese-made specimen. Weighing 1/2 oz (14 g) and measuring 3 1/4" (8 cm), the Kmart Kresge #381 carries the product code 11897. This floating lure is built for both casting and trolling applications, engineered to reach depths of 6.5 ft (2 m). Being unused, the lure remains in its original packaging with well-preserved factory paint and hardware. The construction features a metal diving lip and dual treble hooks, typical of the quality imports Kmart sourced from Japan during this period. A small metal blade is attached via a swivel to the rear screw-eye. Bold, red-rimmed eyes provide a sharp contrast against the dark green hues of the upper body.