Museum Archive: Kmart Kresge #381, 1/2oz Yellow / Black fishing lure #12771

Produced in Japan for the S.S. Kresge Company, this vintage specimen showcases a bold yellow and black chevron pattern across its 3 1/4" (8 cm) body. Labeled under Product Code 12771, the Kmart Kresge #381 is a floating diver designed to reach depths of 6.5 ft (2 m) when utilized for casting or trolling. Weighing in at 1/2 oz (14 g), it features a prominent, oversized diving lip that defines its profile and utility for deeper water presentation. The hardware remains bright and the paint is crisp, reflecting its status as an unused item still preserved in its original bubble packaging. Collectors will recognize the classic S.S. Kresge branding on the card, which marks the Michigan-based retailer’s historical role in distributing Japanese-made tackle during the mid-20th century. The lure is equipped with dual treble hooks secured by sturdy metal hangers. Its contrasting black stripes provide a high-visibility target against the vibrant yellow base, a color scheme often favored for stained water conditions.