Museum Archive: Kmart Kresge #K02, 1/2oz Gold fishing lure #11783

Glittering gold paint covers the upper half of this Kmart Kresge #K02, providing a high-contrast look that was popular for Japanese-made exports of its time. Measuring 2 1/2" (6.5 cm) and weighing 1/2 oz (14 g), this crankbait is built for both casting and trolling setups. It is designed to operate in the 3 ft (0.9 m) to 7 ft (2.1 m) depth range, making it a versatile tool for various water columns. The visual details are sharp, featuring a large black "kill spot," a red gill mark, and bright yellow eyes set against the gold-glitter finish and white belly. Labeled with product code 11783, the lure is a noise-producing model with internal rattles to signal its presence underwater. This specimen is unused and remains in its original clear blister packaging, preserving the integrity of its factory hardware.