Museum Archive: Kmart Kresge #K12, 1/2oz White / Orange fishing lure #11893

Designed to reach depths of 7 to 11.5 ft (2.1 - 3.5 m), this vintage crankbait features a substantial clear diving lip integrated into its robust body. The 1/2 oz (14 g) weight makes it a solid choice for both casting and trolling setups. Clad in a clean White/Orange color scheme, the specimen sports a bone-colored upper body paired with a vibrant orange belly strip. Manufactured in Japan for the S.S. Kresge Company (Kmart) under the product code K12, the lure measures 2 1/4" (6 cm) in length. It features classic painted yellow eyes with black pupils, a hallmark of mid-century Japanese imports found in major retail chains of that era. The lure remains in its original blister pack and is in unused condition. Strong treble hooks are secured via traditional screw-eye hangers, showcasing the reliable construction Kmart sourced during this period.