Museum Archive: Vintage Kmart Kresge #K12, 1/3oz fishing lure #20765

Weighing 1/3 oz (10 g), the Kresge #K12 represents a classic era of Japanese-made tackle produced for the Kmart brand. This 2" (5 cm) floating lure is rated 5/5 for condition, showing a clean cream-toned finish on the back and a bright orange underbelly that exhibits a strong glow under ultraviolet light. Identified by product code 20765, it is built with a long, transparent diving lip intended to reach depths between 7 and 11.5 ft (2.1–3.5 m). The hardware consists of two sets of treble hooks and an eyelet on the bill for line attachment, suitable for both casting and trolling applications. Its yellow painted eyes are positioned low on the head, complementing the textured scale pattern molded into the sides of the body.