Museum Archive: Mepps Aglia 3 (1980s), 1/4oz gold spinning lure #19740

Stamped clearly with the iconic French-style marking on its gold-finished blade, this Mepps Aglia size 3 belongs to the classic 1980s production run. Weighing in at 1/4 oz (7 g) and measuring 2 3/4" (7 cm) in length, the lure features the traditional clevis-mounted blade designed for immediate rotation upon retrieval. A notable detail on this specific specimen, cataloged as product code 19740, is the bright red sleeve protecting the treble hook shank, adding a focused strike point. It remains in unused condition, still mounted on its original retail card which includes a charming vintage mail-order form for Mepps-branded apparel from their headquarters in Antigo, WI. While the card backing shows some light age-related spotting, the hardware and gold plating on the blade remain bright. The brass body and high-quality wire construction reflect the durability that helped Todd Sheldon establish the brand as a dominant force in the American market. The treble hook is securely attached to a solid wire shaft, terminating in a loop for the line-tie.