Museum Archive: Vintage Norman B.H Bass Magnet, 1/3oz Purple / Silver fishing lure #11362

High-intensity metallic purple plating covers the upper body of this Norman B.H Bass Magnet, contrasting sharply with its bright silver belly. This specific specimen, cataloged under product code 11362, weighs in at 1/3 oz (9 g) and spans 3 1/2" (9 cm). Produced in the USA, its segmented, crustacean-inspired profile was specifically engineered for casting into waters frequented by pike and perch. The floating body design allows it to stay in its target depth during pauses in the retrieve. Small signs of surface wear appear on the metallic finish where the trebles have rested, and the original hardware displays a slight dulling of the metal, though they remain structurally sound for a 4/5 rated collectible. The oversized eye sockets on the sides of the head give it a distinct, bug-eyed look characteristic of Norman’s vintage design era.