Museum Archive: Vintage Norman ​B.H Bass Magnet, 1/3oz purple fishing lure #16076

Gleaming with a deep metallic purple back that transitions into a reflective chrome underbelly, this Norman B.H Bass Magnet features a distinctively segmented body reminiscent of a crawfish or shrimp. Weighing in at 1/3oz (9g) and measuring 3 1/2" (9cm), this American-made casting lure is built on a floating platform tailored for targeting species like pike and perch. The hardware consists of two treble hooks that remain in excellent form, contributing to the specimen's 5/5 condition rating. Registered under product code 16076, the lure's oversized diving lip is integrated directly into the head of the chrome-finished body. This specific color pattern and anatomical detailing reflect the classic lure-making traditions once common in the USA-based Norman facilities.