Museum Archive: Vintage Heddon FIRETAIL SONIC series #395, 1/3oz WHITE Spotted COACHDOG fishing lure #7840

Sporting a distinctive orange soft plastic tail designed to serve as a concentrated strike zone, this sinking model represents Heddon's 1958 evolution of their original vibration-based lure series. Weighing in at 1/3 oz (10 g) and measuring 2 1/2" (6.5 cm), the specimen features the iconic WHITE Spotted COACHDOG finish, characterized by bold black spots over a cream base. This specific series #395 lure carries Product Code 7840 and remains in excellent 5/5 condition, showing remarkably clean hardware and crisp belly stamping. The metal diving lip is securely attached, ready to generate the high-frequency vibrations that give the Sonic line its name when targeting bass or pike. Heddon introduced this 'Firetail' variation specifically to provide following fish with a vibrant visual trigger at the rear of the lure's body during the retrieve.