Vintage Worth #301, 1/3oz red/black/gold spinning lure #24357

The Worth Company, based in Wisconsin, USA, is primarily known as one of the world's leading manufacturers of fishing lure components (swivels, split rings, spinner blades). However, under their own brand, they also produced (and still produce) finished lures, including the classic inline spinner Worth #301.

Type and Design: This is a classic inline spinner lure. The #301 model features a standard design:

Blade: It most commonly uses a Colorado or Willow Leaf blade, which creates intense vibrations and strong flash, attracting predators.

Key Feature: Worth spinners are known for the high quality of their components, as the company is an OEM supplier for the entire tackle industry. They often utilize premium ball bearing swivels to ensure the blade starts spinning instantly, even at very slow retrieve speeds.