Luhr Jensen's Sugar Shad , 1/2oz Silver/Blue fishing lure #19774

Luhr Jensen's Sugar Shad is a vibrating,
rattling, lipless crankbait with several
outstanding features not found on other
lures of this type. Each Sugar Shad® is
carefully pre-tuned at the factory to run
straight and true right out of the
package...no additional tuning is needed.
VMC straight-point, wide-bend trebles in
strategic sizes mean no tangled hooks.
The Sugar Shad® is always fishing as its
shape produces a frantic wiggling motion
at all speeds, even on a slow, free drop. It
also lands nose-down and rests that way
on the bottom, just like a feeding minnow.
The ultimate in "count-down" crankbaits,
the Sugar Shad® is available in 3 sizes
(1/8-oz., 1/4-oz., 1/2-oz.) and 16 different
fish-catching finishes.

"One of the best kept secrets of fishing",
is how Sugar Shad® manufacturer Ed
Moore describes this lipless, vibrating
crankbait. "This lure is always fishing,
from imitating a swimming minnow as it's
sinking, to resting nose-down on the
bottom like a feeding minnow, to holding
at a fixed depth on the retrieve."
World-renowned master lure designer
Jack Davis, of Crescent City, Forida, who
has been custom designing lures for more
than four decades, introduced the Sugar
Shad® in 1984. Davis took into
consideration all of the angler complaints
about the other lipless crankbaits on the
market and spent two years engineering,
designing and testing this bait which
eliminated the previous faults.
Sugar Shad® is factory pre-tuned to run
straight and true right out of the package
and is equipped with no-tangle VMC,
straight-point, wide-bend trebles -
features which dramatically increase your
time spent fishing.
Sugar Shad® Fishing Techniques
The Sugar Shad® is the ideal crankbait.
Anyone can use it successfully by simply
casting and retrieving Here are several
technique tips which will improve your
fishing success even more:
Because of its built-in balance, the
Sugar Shad® slowly sinks at a 45-degree
angle while vibrating from side-to-side,
and is known to produce strikes at times
without any other motion. Once you've
counted the lure down to the depth you
wis.: (It sinks about 1 foot every 2
conds.), begin an erratic retrieve,
pausing every several feet for one second.
-13 the lure comes closer to you and
-egins to rise, stop dead for at least two
seconds to allow any pursuing fish the
opportunity to strike.
-In lakes, rivers or bays having sand,
gravel or mud bottoms with few weeds,
one very effective way to fish the Sugar
Shad® is to allow it to sink to the bottom.
The lure will be positioned nose-down
vike a feeding minnow. Short twitches of
your rod tip will impart just enough
novement to make it appear lifelike and
cause small puffs of sand or silt to be
deadly bass lure and is equally effective
on many saltwater species such as tarpon,
redfish and snook. Walleye or speckled
trout can be readily caught with the
smaller sizes while Peacock bass seem to
hit the larger halt-ounce size.
For a catalog showing all of Luhr
Jensen' quality, American-made fishing
lures and accessories, plus a shoulder
patch, send $3 (includes postage and
handling) and your name and address to:
¿ Catalog Offer, Luhr Jensen & Sons, Inc.,
P.O. Box 297, Hood River, OR 97031