Museum Archive: Luhr Jensen's Sugar Shad , 1/2oz Silver/Blue fishing lure #19774

Silver-scaled texturing and a vibrant blue head define the classic aesthetic of this lipless crankbait. Master designer Jack Davis introduced the Sugar Shad in 1984 after years of development, aiming to solve common foul-hooking issues seen in other vibrating lures. This specific specimen, cataloged under product code 19774, measures 3" (7.5 cm) and weighs 1/2 oz (14 g). It is equipped with factory-rigged VMC wide-bend treble hooks, ensuring the hardware stays clear of the line during various presentations. Because of its internal weighting, the lure maintains a steady sinking rate of 1 ft (0.3 m) per two seconds. The design allows it to land nose-down on the substrate, effectively imitating a feeding minnow and allowing for bottom-hopping techniques that kick up small puffs of sand or silt. This Luhr Jensen model is unused and remains in its original vintage packaging from the Hood River, Oregon era. The Silver/Blue finish is factory pre-tuned to track straight right out of the box, preserving the intended balance intended by the manufacturer.